Big Patagonia, a Big Magazine Project

Explore the most spectacular scenic route in the world.

Our project proposes to create an emotional relationship between one of the most pristine places on earth, Chilean Patagonia, with some of the most relevant and influential markets and cities in the world.

Chilean Patagonia will be positioned as a unique destination and as a model to follow in terms of conservation and sustainable development.

Click to watch the video

The Route of Parks of Chilean Patagonia is a 1,700-mile (2.800km) scenic route spanning 17 National Parks between Puerto Montt and Cape Horn in Chile’s far south. The route connects the Carretera Austral—which winds its way along Chilean Patagonia—with the Patagonian Channels and the Ruta del Fin del Mundo (“The End of the World Route”), featuring many other spectacular highlights along the way. The route’s pristine landscapes, diverse ecosystems, and local and endemic flora and fauna––combined with the rich history and cultural heritage maintained by the more than 60 local communities living in the region––make this destination truly one-of-a-kind.

These new National Parks, along with those already in existence, helped to form the Patagonian Route of Parks: 28 million acres of protected land in 17 National Parks––the equivalent of three times the size of Switzerland, or more than twice the size of Costa Rica.

**More than 60 local communities living in the region**

**Hacienda Chacabuco, Patagonia National Park**

A Scenic Patagonia a route that is one of a kind in the world. Over 2,000 kilometers of natural beauty await you at the southernmost tip of the world. The Carretera Austral (or Southern Highway) captures the hearts of intrepid drivers and cyclists with its pristine landscapes and possibly the freshest air in the planet.

Big Patagonia will have a video series exhibition on 25 digital screens every month of September in Manhattan's main streets, generating an estimated of 5,705,000 impressions.

To maintain the long tradition of Big Magazine, a **hardcover limited edition** will be published.
In our digital age, art books, and high quality prints and objects have become the new luxury items.
The Big Patagonia hardcover limited edition will be used as a special gift and available for purchase online and at special book stores.

Big Patagonia will also have a selection of the best boutique hotels in the 3 Regions of Chile, Los Lagos, Aysén and Magallanes that make up this route to guarantee the best travel experience from start to finish.

Relevant content flows natural in social media. A recent Big Patagonia Instagram campaign reached more than 1.7M contacts in Chile.

A select automobile brand will be invited to partner with Big as a co-star of this project, and will be integrated into the multimedia content and subsequent promotion of this iconic series.

A series of special events and exhibitions can be done with in conjunction with the Big Patagonia project partners.

Additional marketing assets can be created with the content generated. This Big Patagonia sample movie was produced in March /April 2020, at the beginning of the Covid pandemia.

A Big Thank You!