Big Magazine: Elevating Creativity in the Media Landscape

Join us on a captivating journey through Spanish culture, as seen through the lens of football with Universe Fútbol - a collaboration between Big Magazine and AS.com. Get ready to explore the stadiums, cities, neighborhoods, lower leagues, fan clubs, memorabilia, and sports culture of each team. Our focus is laser-focused, with very few exceptions. Don't miss out on this unique opportunity to experience Spanish culture like never before.

Sense of Identity: Football in Spain is more than just a sport; it's a cultural phenomenon that holds a profound emotional attachment to its people. The bond between a Spanish city and its football club exceeds a mere affiliation with a sports team; it symbolizes the identity, culture, and history of the city.

Community: Spanish football clubs are deeply rooted in their local communities and often act as a social hub for fans, bringing people together from all walks of life. This fosters a sense of community and belonging that is important for the emotional well-being of individuals and the city as a whole.

History: Many Spanish football clubs have a rich and storied history that is closely tied to the history of the city itself. The successes and failures of the club are often intertwined with the history of the city, creating a shared narrative that is important for preserving local culture and heritage.

Economic impact: Football clubs in Spain play a pivotal role in the economic growth of their respective cities. They generate revenue through ticket sales, merchandise, and tourism. A thriving football club can contribute to the development of the local economy and create job opportunities, thus becoming an integral part of the city's infrastructure.

Universo Cádiz

Cádiz, that peculiar team that carries the label of 'nice' wherever it goes. Its people, the people of Cádiz, the cadistas, have taken it upon themselves to spread their idiosyncrasy throughout the world. And it is that in the Tacita de Plata come together two strong passions that share many more things than they may seem: Cádiz (not football in general) and Carnival.

In this city it is not the same to talk about football as it is about their team, the one that every Cádiz citizen knows as soon as they are born that they will accompany them until the end of their days no matter how much suffering it causes them. Yellow and blue will mark their lives.

Universo Celta

In 2023, Celta will be celebrating its centenary. This entity was formed by the merger of the Fortuna and Vigo clubs and is closely linked to the word "Afouteza" - a term that cannot be literally translated into Spanish. It embodies a combination of qualities such as perseverance, courage, and pride.

The story of the Vigo team is a testament to their perseverance, as they are the eleventh team to have played the most seasons in the First Division and are close to reaching the tenth spot. Despite their unluckiness in winning their first state title, they continue to chase after it with unwavering enthusiasm.

Universo Rayo Vallecano

Vallecas and Rayo are inseparable entities. Rayo's unique identity has been shaped by the neighborhood, and the neighborhood's sense of community is inseparable from Rayo. As the only neighborhood team in Spanish football, Rayo has managed to maintain its essence over the past century.

The values of this neighborhood stem from its surroundings and community, ingrained with humility, sacrifice, and solidarity. Despite the presence of two major football clubs, Real Madrid and Atlético, this working-class area has managed to thrive while upholding its core principles.

Universo Bétis

There are many ways to describe a football club: its stadium, the neighborhood that hosts it, its fans, its players, its myths, its history, its record, those unforgettable matches, those unimaginable goals... All this constitutes a sentimental heritage that makes unique to each club, which feeds that infinite and incomprehensible game that is football.

The prestigious Big magazine, winner of international awards and recognized as one of the most creative publications in the world, and AS, the world's leading sports platform in Spanish, have come together in a unique project: Universo Fútbol.

The idea is as simple as it is daring: capture the universe of each Spanish First Division club without words. Through the image and the sensations it provokes, leave in the retina of our readers a fixed photo of what each club is. Each snapshot evokes a specific part of what each club means, but it is all of them, in an impressionistic exercise, that narrates the universe that we want to describe.

We started this project with Betis, one of the most intangible entities in Spanish football, a historic and special club, whose people proclaim every day the pride of being part of something as difficult to explain as it is beautiful to enjoy. We started.