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Big Madrid
Madrid is now more than ever, a melting pot of diversity. This condition does not detract from its identity, on the contrary, internal and external migrations, growing tourism and street culture have configured an integrating character that gives the city a relevant place on any map.
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Madrid Puerta Abierta series was displayed during 4 months in 139 LED screens in the Santiago Subway, reaching more than 1.5M people a day.