Big Patagonia, a Big Magazine Project
Explore the most spectacular scenic route in the world.
Our project proposes to create an emotional connection between one of the most pristine places on earth, Chilean Patagonia, with some of the most relevant and influential markets and cities in the world.
Chilean Patagonia will be positioned as a unique destination and model of conservation and sustainable development.
The Carretera Austral (Southern Highway) captures the heart of intrepid travelers as it winds its way through spectacular landscapes and connects the Patagonian Channels to the Ruta del Fin del Mundo (“The End of the World Route”).
Chilean Patagonia Route of Parks is a 1,700-mile (2.800km) scenic route spanning 17 National Parks between Puerto Montt and Cape Horn in Chile’s far south.
The route’s pristine landscapes, diverse ecosystems, and local and endemic flora and fauna––combined with the rich history and cultural heritage of more than 60 local communities in the region––make this destination truly one-of-a-kind.
These new National Parks, along with those already in existence, helped to form the Patagonian Route of Parks: 28 million acres of protected land in 17 National Parks––the equivalent of three times the size of Switzerland, or more than twice the size of Costa Rica.
Hornopiren
More than 60 local communities living in the region
Hornopiren
Carretera Austral
Queulat National Park
General Carrera Bridge
María de los Ängeles Lobos & Andrés Villouta. Lanarq
Lago Verde
Hacienda Chacabuco, Patagonia National Park
Queulat National Park
Elisabeth Barkia & José Manuel Cortazar. Fundo Panguilemu
Cerro Castillo
Cerro Castillo National Park
Hacienda Chacabuco, Patagonia National Park
The Scenic Patagonia Route of Parks winds through the 28 million acres of protected land and spectacular scenery at the Southern tip of the World.
Map courtesy of Tompkins Conservation
Big Patagonia will have a video series exhibition on 25 digital screens every month of October in Manhattan's main streets, generating an estimated of 5,705,000 impressions.
To maintain the long tradition of Big Magazine, a hardcover limited edition will be published.
In our digital age, art books, and high quality prints and objects have become the new luxury items.
The Big Patagonia hardcover limited edition will be used as a special gift and available for purchase online and at special book stores.
Big Patagonia will also have a selection of the best boutique hotels in the 3 Regions of Chile, Los Lagos, Aysén and Magallanes that make up this route to guarantee the best travel experience from start to finish.
Relevant content flows naturally to social media. A recent Big Patagonia Instagram campaign reached more than 1.7 Million contacts in Chile.
A select automobile brand will be invited to partner with Big as a co-star of this project, and will be integrated into the multimedia content and subsequent promotion of this iconic series.
A series of special events and exhibitions can be done with in conjunction with the Big Patagonia project partners.
Additional marketing assets can be created with the content generated. This Big Patagonia sample movie was produced in March /April 2020, at the beginning of the Covid pandemia. Co/Creative Directors: Marcelo Jünemann, Brent Harris & JJ Lask.
A Big Thank You!
All images and videos used in this presentation is original content produced by ©Big Magazine 2021.