Big Cultural Exchange
The project seeks to take advantage of public spaces in urban Metros, such as lobbies, platforms, courtyards, and entrances. By infusing these high-traffic areas with the Big Digital App photography, we will turn them into platforms for a virtual encounter between two worlds. It is about creating a cultural diplomacy between two cities, while promoting a mutual knowledge and empathy.
"Julia" by Jaume Plensa, falls in love with the passers-by from the Plaza de Colón in Madrid. A bust of 12 meters high, in polyester resin and white marble powder, which can be seen until December 20, 2019.