Big Cultural Exchange    The project seeks to take advantage of public spaces in urban Metros, such as lobbies, platforms, courtyards, and entrances. By infusing these high-traffic areas with the Big Digital App photography, we will turn them into platforms for a virtual encounter between two worlds. It is about creating a cultural diplomacy between two cities, while promoting a mutual knowledge and empathy.   "Julia" by Jaume Plensa, falls in love with the passers-by from the Plaza de Colón in Madrid. A bust of 12 meters high, in polyester resin and white marble powder, which can be seen until December 20, 2019.

Big Cultural Exchange

The project seeks to take advantage of public spaces in urban Metros, such as lobbies, platforms, courtyards, and entrances. By infusing these high-traffic areas with the Big Digital App photography, we will turn them into platforms for a virtual encounter between two worlds. It is about creating a cultural diplomacy between two cities, while promoting a mutual knowledge and empathy.

"Julia" by Jaume Plensa, falls in love with the passers-by from the Plaza de Colón in Madrid. A bust of 12 meters high, in polyester resin and white marble powder, which can be seen until December 20, 2019.

Madrid Open Door    Madrid has been, and now is more than ever, an open door, a fertile meeting of diversities. This condition does not detract from his identity. On the contrary, the internal and external migrations, their growing tourism, a certain street culture have set in an integrating character that gives the city a relevant position on any map.   With more than 80 years of existence, the Carrión building, better known as the Capitol building for the cinema and hotel of the same name, is an avant-garde work that reinforced the image of modernity that projected the construction of the Gran Vía.

Madrid Open Door

Madrid has been, and now is more than ever, an open door, a fertile meeting of diversities. This condition does not detract from his identity. On the contrary, the internal and external migrations, their growing tourism, a certain street culture have set in an integrating character that gives the city a relevant position on any map.

With more than 80 years of existence, the Carrión building, better known as the Capitol building for the cinema and hotel of the same name, is an avant-garde work that reinforced the image of modernity that projected the construction of the Gran Vía.

The Manzanares river has revived its passage through Madrid, and has done so with an exuberance that has completely changed its appearance. Large islands covered with vegetation have been forming, a prominent vegetation in some sections, while the flow dropped noticeably, although it ran freely and wildlife abounds.  «The renaturation of the Manzanares as it passes through the city is part of the “Madrid + Natural project”.

The Manzanares river has revived its passage through Madrid, and has done so with an exuberance that has completely changed its appearance. Large islands covered with vegetation have been forming, a prominent vegetation in some sections, while the flow dropped noticeably, although it ran freely and wildlife abounds.

«The renaturation of the Manzanares as it passes through the city is part of the “Madrid + Natural project”.

The Metropolis Building, one of the iconic images of Madrid. It is possibly the most photographed building in the city. Despite this, few know that Metropolis is an insurance company that bought the building in 1972 and even fewer know that before it was La Union and the Phoenix that was the company that built it in 1904. It would fall into the category of "buildings wrapping "whose exterior value exceeds the interior although this has some remarkable pieces.

The Metropolis Building, one of the iconic images of Madrid. It is possibly the most photographed building in the city. Despite this, few know that Metropolis is an insurance company that bought the building in 1972 and even fewer know that before it was La Union and the Phoenix that was the company that built it in 1904. It would fall into the category of "buildings wrapping "whose exterior value exceeds the interior although this has some remarkable pieces.

Plaza de la Paja, so called because in the 15th century, straw for the mules was sold here. Located in the heart of the neighborhood of La Latina and part of the most medieval Madrid. No one could imagine walking through this quiet place or sitting down to drink something in one of its pleasant terraces, which was once the nerve center of the city.

Plaza de la Paja, so called because in the 15th century, straw for the mules was sold here. Located in the heart of the neighborhood of La Latina and part of the most medieval Madrid. No one could imagine walking through this quiet place or sitting down to drink something in one of its pleasant terraces, which was once the nerve center of the city.

Plaza de Cibeles, located in the center of the city, at the junction between Paseo del Prado and Calle de Alcalá, is one of the most representative spaces in Madrid.

Plaza de Cibeles, located in the center of the city, at the junction between Paseo del Prado and Calle de Alcalá, is one of the most representative spaces in Madrid.

Parque del Retiro, with 125 hectares and more than 15,000 trees, is a green haven in the center of Madrid, where leisure, culture and sport combine.

Parque del Retiro, with 125 hectares and more than 15,000 trees, is a green haven in the center of Madrid, where leisure, culture and sport combine.

The Teatro Real de Madrid is one of the most important in Europe, as well as one of the most emblematic monuments of the city. The imposing building is located in a wonderful enclave in the Plaza de Oriente, opposite the Royal Palace.

The Teatro Real de Madrid is one of the most important in Europe, as well as one of the most emblematic monuments of the city. The imposing building is located in a wonderful enclave in the Plaza de Oriente, opposite the Royal Palace.

Located in the center of the Plaza de la Independencia, the Puerta de Alcalá is one of the five ancient royal doors that gave access to the city. Built by order of Carlos III, this monumental gate, inaugurated in 1778, is located next to the Retiro Park and in it there are such outstanding streets as Alcalá, Alfonso XII or Serrano, and it is one of the tourist icons of Madrid.

Located in the center of the Plaza de la Independencia, the Puerta de Alcalá is one of the five ancient royal doors that gave access to the city. Built by order of Carlos III, this monumental gate, inaugurated in 1778, is located next to the Retiro Park and in it there are such outstanding streets as Alcalá, Alfonso XII or Serrano, and it is one of the tourist icons of Madrid.