Big Cultural Exchange    This project seeks to take advantage of public spaces in urban Metros, such as lobbies, platforms, courtyards, and entrances. By infusing these high-traffic areas with the Big Digital App photography, we will turn them into platforms for a virtual encounter between two worlds. It is about creating cultural diplomacy between two cities while promoting mutual knowledge and empathy.   "Julia" by Jaume Plensa, falls in love with the passers-by from the Plaza de Colón in Madrid. A bust of 12 meters high, in polyester resin and white marble powder, which can be seen until December 20, 2019.

Big Cultural Exchange

This project seeks to take advantage of public spaces in urban Metros, such as lobbies, platforms, courtyards, and entrances. By infusing these high-traffic areas with the Big Digital App photography, we will turn them into platforms for a virtual encounter between two worlds. It is about creating cultural diplomacy between two cities while promoting mutual knowledge and empathy.

"Julia" by Jaume Plensa, falls in love with the passers-by from the Plaza de Colón in Madrid. A bust of 12 meters high, in polyester resin and white marble powder, which can be seen until December 20, 2019.

Madrid Puerta Abierta     Madrid is now more than ever, a productive meeting of diversities. This condition does not detract from its identity. On the contrary, the internal and external migrations, the growing tourism, and the specific street culture have set in an integrating character that gives the city a relevant position on any map.   With more than 80 years of existence, the Carrión building, better known as the Capitol building for the cinema and hotel, is an avant-garde work that reinforced the image of modernism that projected the construction of the Gran Vía.

Madrid Puerta Abierta

Madrid is now more than ever, a productive meeting of diversities. This condition does not detract from its identity. On the contrary, the internal and external migrations, the growing tourism, and the specific street culture have set in an integrating character that gives the city a relevant position on any map.

With more than 80 years of existence, the Carrión building, better known as the Capitol building for the cinema and hotel, is an avant-garde work that reinforced the image of modernism that projected the construction of the Gran Vía.

The Manzanares river has revived its passage through Madrid with an exuberance that has completely changed its appearance. Although the flow of the river has dropped significantly, large islands blooming with vegetation still surround the river.  «The renaturation of the Manzanares passing through the city is part of the “Madrid + Natural project.”

The Manzanares river has revived its passage through Madrid with an exuberance that has completely changed its appearance. Although the flow of the river has dropped significantly, large islands blooming with vegetation still surround the river.

«The renaturation of the Manzanares passing through the city is part of the “Madrid + Natural project.”

Metropolis is one of the most iconic buildings in Madrid. It is one of the most photographed buildings in the city. Despite this, few know that an insurance company bought the Metropolis building in 1972 and that it was built in 1904 by La Union and the Phoenix.

Metropolis is one of the most iconic buildings in Madrid. It is one of the most photographed buildings in the city. Despite this, few know that an insurance company bought the Metropolis building in 1972 and that it was built in 1904 by La Union and the Phoenix.

In the 15th century, Plaza de la Paja derived its name from the vast amounts of straw that were sold there for mules. The plaza is located in the heart of La Latina neighborhood and parts of medieval Madrid. Most of the time spent in the plaza is used as an opportunity to take quiet strolls and enjoy drinks on terraces.

In the 15th century, Plaza de la Paja derived its name from the vast amounts of straw that were sold there for mules. The plaza is located in the heart of La Latina neighborhood and parts of medieval Madrid. Most of the time spent in the plaza is used as an opportunity to take quiet strolls and enjoy drinks on terraces.

Plaza de Cibeles, located between Paseo del Prado and Calle de Alcalá, is one of the most representative spaces in Madrid.

Plaza de Cibeles, located between Paseo del Prado and Calle de Alcalá, is one of the most representative spaces in Madrid.

Parque del Retiro, with 125 hectares and more than 15,000 trees, is a green haven in the center of Madrid, where leisure, culture, and sport come together.

Parque del Retiro, with 125 hectares and more than 15,000 trees, is a green haven in the center of Madrid, where leisure, culture, and sport come together.

Teatro Real de Madrid is one of the most emblematic monuments of the city. It is located in a beautiful enclave in the Plaza de Oriente, opposite the Royal Palace.

Teatro Real de Madrid is one of the most emblematic monuments of the city. It is located in a beautiful enclave in the Plaza de Oriente, opposite the Royal Palace.

Puerta de Alcalá is one of the five ancient royal doors that gave access to the city. Built by Carlos III and inaugurated in 1778, this monumental gate is located next to the Retiro Park and outstanding streets such as Alcalá, Alfonso XII and Serrano.

Puerta de Alcalá is one of the five ancient royal doors that gave access to the city. Built by Carlos III and inaugurated in 1778, this monumental gate is located next to the Retiro Park and outstanding streets such as Alcalá, Alfonso XII and Serrano.

Madrid Puerta Abierta series is being displayed in 139 LED screens in the Santiago Subway, reaching more than 1.5M people a day.