BIG ROAD USA

The Great American Electric Road Trip

The Third Stage of Big Road. A Creative Project by Big Magazine.

After Chile and Spain, Big Road brings its creative vision to the United States, a country where the road trip has become part of its cultural identity.

From coast to coast, America's legendary highways cross vast deserts, mountain ranges, endless plains and extraordinary landscapes, connecting cities, small towns and places that have inspired generations of travellers, artists, photographers and filmmakers.

Beginning with Interstate 80, our ambition is to reinterpret the great American road trip as an extraordinary all-electric journey, combining the freedom of the open road with a new way of exploring the country.

By connecting remarkable destinations, cultural landmarks and local experiences, Big Road aims to create one of the world's most ambitious electric road trips.

To make it possible, we bring together destinations, partners and the charging infrastructure needed to travel thousands of kilometres entirely in electric vehicles.

The road is our canvas. The journey is the project.